Ministry of Ayush – National Ayush Mission
About Ministry of Ayush
The Ministry of Ayush, Government of India, through the National Ayush Mission, is dedicated to promoting awareness and adoption of Ayurvedic medicine and traditional healthcare practices across the country. We partnered with them to strengthen their outreach by creating impactful, informative, and culturally relevant content aimed at educating diverse audiences across India.
Challenges & Achievements
The primary challenge was communicating healthcare awareness effectively across varied regions, languages, and demographics while ensuring the content remained authentic and easy to understand.
We addressed this by producing awareness videos in Hindi and multiple regional languages, along with documentaries, animated content, and targeted awareness ads. Additionally, we leveraged WhatsApp marketing to distribute information directly to communities, ensuring deeper penetration and accessibility.
- Scripting & Ideation
- Casting
- Video Production
- Animation
- Whatsapp Promotions
