Unnati Apple Project
About Coca-Cola & Indo-dutch
Indodutch Horticulture, in collaboration with Coca-Cola India, launched the Unnati Apple Project as a CSR initiative to support apple farmers across Uttarakhand and Himachal Pradesh. The project focuses on improving crop yield through advanced horticulture techniques, subsidies, and farmer education. We partnered with them to amplify their impact through strategic content, digital presence, and large-scale awareness campaigns.
Website Development
Testimonial Videos
Challenges & Achievements
One of the key challenges was effectively communicating technical knowledge and project benefits to farmers across remote regions. Additionally, building awareness at scale while maintaining clarity and trust required a strong multi-channel approach.
We addressed this by creating engaging documentaries, real farmer testimonials, and executing social media marketing campaigns supported by Meta Ads. Alongside this, we developed a dedicated website and mobile application to streamline information access and outreach.
- Video Production
- Company Branding
- Social Media Marketing
- Digital Marketing
- Web designing
- App Development
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
Social Media Content
Outcome
Our efforts significantly expanded the project’s reach, enabling critical information to reach farmers across multiple regions. The integrated digital ecosystem improved accessibility, engagement, and awareness, contributing to better adoption of modern farming practices. As a result, the initiative saw stronger participation, enhanced visibility, and a meaningful impact on the farming community.
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
